Who We Are

Our company is comprised of many talented, hardworking professional staff coast to coast.  Over 35 professional and administrative personnel, and hundreds of campaign representatives work to earn our clients' trust every day.  Here are a few of our client-facing personnel:

Walter D. Clinton - Chairman & CEO

Walter (Wally) has implemented targeted, data-driven communications programs utilizing telephones and other communication mediums, for over 40 years. From political campaigns and grassroots advocacy to public affairs efforts, his successes and involvement have reached all 50 states, South and Central America, Canada and Mexico.

He has received a Lifetime Achievement Award from the American Association of Political Consultants, as well as serving on the Board of that group, been Vice President of International Association for Practical Politics, and is a Member and former board member of the International Association of Political Consultants. 

Gena Gordon Headshot.jpg

Gena Gordon - Chief Financial Officer

Gena is responsible for all day-to-day financial activities, detailed financial reporting, fiscal planning, tax planning, budgeting, and internal auditing functions. As an executive committee member, she is involved in all short term and long term strategic planning decisions and their implementation.

Gena has over 15 years financial management experience. Gena Gordon comes to ADRG with experience in finance roles at commercial real estate media platform Bisnow, as well as positions with Hovde Capital Advisors, Morgan Stanley and Ernst & Young.

Karl Lugo - Account Executive

Karl joined American Directions Group as an Account Executive in our DC headquarters in early 2013.  Since joining ADG, his clients have included numerous campaigns ranging from local to statewide races, state and national party organizations, national advocacy groups/associations and their state counterparts, as well as public affairs firms and several modeling and analytics clients. Before joining American Directions Group, Karl worked in the corporate business development space providing Education/Training Programs to a range of clients including Fortune 500 companies. 

Karl has a BA in English from the University of Virginia, and a Masters Certificate in Project Management from George Washington University.

Phone: (202) 223-4747 x27  |  Email:  karll@adgcampaigns.com


Jerry Karson - Chief Marketing Officer

Jerry has been a part of American Directions Group since 2003 and has been in the research business since 1995. With a diverse background in quantitative research including business development, client services, call center operations, project management, sales, pricing, quality assurance, and training, he has over 24 years’ experience in the operational and management issues in the field of market research and tele-services.

Prior to joining ADG, Jerry served as Vice-President of Field Operations at the Ipsos Group, an international research conglomerate. Jerry is a member of the American Marketing Association, the American Association of Public Opinion Research and the Marketing Research Association